‘Tis the season to be giving and this year the giving spirit is in full force in the local dispensaries throughout Central Oregon. With the legalization of adult use cannabis, many exciting things began to happen for businesses and entrepreneurs; one such example is the ability to have a transparent and direct interface with cannabis consumers. Since this direct interface with consumers happens most often at the retail stores, the Celebrate Cannabis team reached out to Central Oregon dispensaries to find out which ones are organizing charitable drives that you can contribute to while purchasing your favorite holiday goodies. The results of this outreach are overwhelmingly delightful and speak to the charitable nature of the local cannabis industry and the kind roots we all share.
If you are shopping in Bend, Oregon:
The Vth is accepting financial donations for NeighborImpact with a Dip Jar which is a digital donation jar. These much needed financial donations will fund food deliveries throughout Central Oregon allowing the non-profit to do their best work.
Miracle Greens is doing a warm clothing drive and food drive for two organizations: Central Oregon Veterans Outreach “COVO” and the Bethlehem Inn. Both of these organizations are doing outstanding work in our community, please support them!
Substance retail stores are collecting coats, gloves, and socks for our neighborhood organizations. Socks are among the most needed items at homeless shelters, yet among the least-often donated. Because of the shortage, our homeless population is constantly at risk of serious foot disease and, during winter months, in severe danger posed by the cold. Their midtown Division Street store is collecting items for the Shepherd’s House, and their northside Empire Avenue location is collecting items for the Bethlehem Inn.
Dr Jolly’s has a cash donation jar for NeighborImpact. This time of the year they can really use financial donations to make food deliveries throughout Central Oregon, make sure to put this stop on your holidaze shopping list!
As you may know, the Tokyo Starfish family has longtime roots in the snowboarding community and when part of their family needs help they were ready to act. Please join them for the Rake It For Parkraker, a charity event for their good friend Pat Malendoski, @Parkraker, who is battling with cancer. Pat spent 20 years creating snow parks, Olympic halfpipes and other snow obstacles so we can all have fun in the snow. Now its time to give back to someone who has given so much to all of us. The event takes place on Dec. 14th, 8pm – close, at the Boneyard Pub on NE Division. You can get raffle tickets at any time at the Tokyo Starfish locations or online and you don’t need to be present at the event to receive the prizes; winners will be picked after Dec. 20th. With Tokyo’s deep roots in the snowboarding community you won’t want to miss out on the prizes: condo for a week in Hawaii, Mexico and the Oregon coast, Snowboards, splitboards, surfboards and lots and lots a gear!
If you are shopping in La Pine, Oregon:
Green Knottz is working with NeighborImpact to collect financial donations that will fund food deliveries throughout Central Oregon. This is a much-needed donation to fuel the non-profit organization.
High Desert Botanicals is collecting food for the La Pine Christmas Baskets, they have already collected two full trash cans and are accepting canned food until Dec. 13. This is a wonderful cause to join in with!
If you are shopping in Madras, Oregon:
Green Knottz’ new location is also working with NeighborImpact to collect financial donations that will fund food deliveries throughout Central Oregon. This is a much-needed donation to fuel the non-profit organization.
If you are shopping in Sunriver, Oregon:
Cannabis Nation is doing a Food drive for NeighborImpact until Dec. 21. In addition, they are collecting financial donations for their local elementary school until the end of March for an interactive play station for the students. They are also collecting donations of clothing, bedding, housewares, etc. for Central Oregon Veterans Outreach “COVO” through March 2019. They are also participating in their local Chamber of Commerce Sunriver Community Christmas Sharing and filling tote bags.
If you grow your own and still want to donate?
For the folks who don’t shop at retail stores for their cannabis needs, please consider making a financial donation to NeighborImpact. NeighborImpact was created in 1985 to represent and serve economically disadvantaged residents of Deschutes, Crook, and Jefferson counties and the Confederated Tribes of Warm Springs. NeighborImpact’s programs benefit one in four residents of Central Oregon. This agency is the region’s leading provider of emergency food programs, housing and homeless services, utility assistance, child care resources, Head Start education services, and self-help programs for the working poor. Through the efforts of 192 staff in 20 locations in our service area, NeighborImpact provides a diverse range of services to over 55,000 individuals each year. The Celebrate Cannabis team had a chance to connect with NeighborImpact and learned that the organization can really stretch donated dollars very far and that money is especially needed this time of year to ensure that the food donations can get distributed to throughout Central Oregon. Donate Now.
Interview with new Celebrate Cannabis Board Member Danielle Caruso, Founder at High Desert Nectar.
What is the most exciting thing about being a female leader in the cannabis space or what is the most exciting thing about being a cannabis entrepreneur?
The cannabis industry is developing at the speed of lightning, and female leaders are contributing tremendously to this rapid growth and innovation. Women are proven crusaders and are bringing a new energy while uplifting one another to higher places. Standing side by side with these women is truly what fuels me. The respect the industry has for us runs deep, and unlike the past where women had to fight to the top, there are no glass ceilings in the cannabis industry. The collaborative, entrepreneurial environment–between male and females alike–will push the limits of this industry to go beyond the borders of our state lines. The pace of the industry, limitless opportunity and conscious efforts to educate and shift people’s mindsets about marijuana are just a few of the many reasons why being a female leader in the cannabis industry is overwhelmingly exciting.
Did you ever think you would be farming or what drew you to want to cultivate cannabis?
There is an incredible beauty in the process of cultivating cannabis and bringing this crop to market. This plant is earth’s medicine to humankind. Three years ago, I had the opportunity to be amongst a tight-knit group of experts in the space. They gave me a thorough insider’s look at what it takes to prepare, grow and bring the flower to market. Being exposed to the intricacies and care given throughout the entire process, seed to sale, made me appreciate cannabis at a level I had never before. Not only was I captivated by the smallest tactics and overall strategies for growing the plant, but I also gained an immense amount of respect for the number of hands, hours and pride that went into the entire cultivation process. It was at this point in time that my admiration of cannabis extended beyond consumption and deeper into cultivation, process, education, and business behind this sacred herb.
What are your thoughts on Branding?
Branding is the hot topic in the industry right now and an integral part of any successful cannabis company’s competitive strategy. Having a concise message, look, feel and marketing strategy is crucial to differentiating one’s brand from the sea of options currently present in the market. It’s true–having a quality product is not the only aspect consumers are seeking out: consumers want to personally connect with a brand and understand the product, equally. Additionally, because of the newness of this industry and frankly, the slowly dissipating negative stigma hovering over cannabis, I strongly believe education is a premier element to be considered in a marketing strategy. Consumers are eager to learn about this new “craze” but perhaps less eager to search for the facts. Being the company that educates and a provides a brand connection synonymously will build a strong following a loyal customer base.